Are you looking to reach local customers? Statistics show that customers come from a 5-mile radius of your store or location. You can increase your sales and grow your business by mailing local to the specific area you want to reach. Customers like to buy from businesses they can see or check on in person. EDDM does that for you. You have the option of including special event announcements, coupons, the ability to create a message that gets customers to your door or drive them to your website. You can also just build brand awareness so that when the customer is ready to buy, your business will be the first one they call.
Who tends to benefit the most from EDDM? Mostly small business owners. What kind of business gets good results from mailing EDDM? Typically, restaurants, retail stores, auto repair, real estate, dry cleaners, car washes, salons, spas, dentists, service type businesses just to name a few.
Facts: about EDDM mailing bigger is better and when it comes to EDDM if you want your message to stand out in the mailbox use a large postcard. DMA (Direct Mailing Association) says you get a much better response with a larger postcard.
If you want customers to recognize your brand or service it will take at least 7 times for your message to be remembered or stick. So, you’re better to mail the same customers more often than doing it once or twice.
Postcards are proven to be the best for direct mail. Here’s the key according to the United States Post Office 98% of delivered mail ends up in the consumer’s house. Did you get that 98% that’s powerful, and at least 77% are reviewed and that approximately half is actually opened up, so the real advantage of mailing an EDDM piece is it doesn’t need to be opened because your message is on the postcard so your pretty much guaranteed the consumer is going to see your message and pitch? In most cases, the cost per lead when compared to other methods will be much less.
BuyOnlyLocallyPrinting has been helping small businesses mail EDDM we handle the whole process for you from Ad design to printing, to the mailing, and at a very affordable price. No matter what your budget, small or large, we can accommodate you. You will be surprised at how affordable EDDM is.
0 Comments