Are there differences between Flyers and Brochures? The answer is yes. Flyers usually are printed flat on 8.5 x 11 sheets of paper and a brochure usually folds into what we call a tri-fold or multiple panels. So, an 8.5 x 11 sheet could have 6 panels of information. Both flyers and brochures can be done on smaller or larger sheets of paper and have different kinds of folds like a half fold or others.
The typical paper stock used for a brochure is 80#lb. gloss text and for flyers, you can use 80# lb. or 100# lb. gloss text. The 100# lb. text is a little thicker.
Some key points to consider when printing flyers and brochures.
For flyers keep your content brief, use bullet points, you definitely want to have a Catchy Phrase or Headline. It’s very important to have a Call to Action. Don’t forget to include your contact information and website. Always proofread your copy and check for spelling and grammar before you have it printed.
For brochures, you want to grab attention with the cover which would be the first panel if you are doing a tri-fold. You also need a compelling headline. It’s important to use the right fonts and want to make sure you use the correct fold to present your brochure. Also important is making good use of photographs.
So, in summary, flyers,, and brochures can be a very important tool for telling your story for your business or describe your products and services at a very affordable price. There are many options available as to sizes and budgets. As we said, it’s a very affordable way for a business to get their message across.
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